Custom Packaging design process?

A packaging design process is a series of steps a manufacturer takes to prepare their product to be displayed on the shelf. It includes the shape and the structure and also the design of the packaging boxes. It is a custom packaging process.

Things you should know before starting designing your custom product packaging.

1-Your sales point

It is crucial to understand where your product is going to be sold and displayed. You must know what type of seller you are. Suppose you are an online seller, then the preface of your product packaging is very crucial. The customer unboxing experience is another thing you should consider.

If you sell your product in a physical shop, then your product should look different to stand out in the crowd. Remember while designing your product packaging that it should look different from the products of your competitor.

If you do not have the ideas, then start with a tour of your favorite shop. Look at different products and break down what makes them unique. You can also get inspiration from your competitor so that you can design your product packaging boxes.

2-Your target market

The next important thing is to know your target audience. You should be able to recognize the requirements of your target audience. If your product is for luxury class clients, design it according to the needs of the elite class. Your product should give an exciting feeling to your clients. 

Moreover, the design also depends upon the product you are selling. If you are selling a fruity product, then the packaging should be more colorful. Suppose you are selling perfume for red carpet occasions. In that case, it shouldn’t be playful but rather reflect the lifestyle of the target audience.

3-Your competitors

This is the most essential part of your custom printed packaging design strategy. You should know the strengths and weaknesses of your competitor. If you are selling all your products in simple white and plain boxes, you should shift to a colorful one or design a unique cover.

Maybe your competitor’s packaging is very simple without any colorful design, or it may be very plain without any design. It would be best if you seized the opportunity from your competitors and highlight the strength of your product on your custom packaging supplies.

Steps for making perfect product packaging

Here are the steps for making the perfect product packaging design:

1-Material

Start with the material of the boxes. When your customer touches your product, they should feel the warmth. Whether it should be sturdy, plain, or flimsy, you need to decide.

There is a particular type of material that you can use for your product packaging. Metallic paper, hot foil stamping, and others are good choices to start.

The color, texture, and shape of your product packaging attract potential customers due to the uniqueness of your packaging design. Remember that the first impression is very important.

2-Outside of the packaging

The next step is to customize the outside of your packaging. Packaging printing is another thing we emphasize. Custom printed packaging is an excellent way to start designing your product packaging.

Suppose you receive your favorite product in a white or plain box without any logo or information about the manufacturer or the company. This is not interesting, right?

If you are tight on budget, you can arrange a white box and a sleeve and design your box by yourself. However, the expensive high looking extras such as gold foil give an aesthetic appearance to your product packaging.

3-Inside printing

The inside printing is a kind of surprise for the customer. When a customer unboxes the product, they can see your secret message or your story.

It is a unique way of representing your company or writing a message for the customer. This makes your product captive and eye-catching.

4-Keep your product simple

Making your product packaging with simple shades and using the logo on top is common in the business world to have economical printing costs. 

You also need to enlist the strength or the quality of your product. In this way, you give a message about your product. The message should be clear and precise about your product.

5-Free samples and discounts

Most businesses use this strategy to attract potential customers. It may be some free samples, a loyalty card, a voucher, a discount, a bag with your logo, or anything else that suits your business.

It could be a delightful message from your company. This will create a loyal and strong bond between you and your customers. Whenever your customer wants to buy something they will think of you and not your competitors.

6-Make it personal

It costs you nothing to write a thank-you note along with the product. You can write an inspiring thank you note and add it to your product. This will create an emotional bond between you and your customers. People love when someone cares about them. Writing a thank you note reflects the same gesture.

If you are selling thousands of products simultaneously, writing each thank-you note could be difficult. You just need to pre-print a batch and add it to each product you sell.

7-Eco-friendly packaging

Due to increasing pollution, many customers are turning to such companies that use eco-friendly packaging. This is due to the awareness about ecology.

It would be best if you also did the same. Your packaging shouldn’t be plastic or anything that is non-recyclable. Do not hesitate to mention how you should degrade or recycle this type of packaging on the product packaging.

It is a minor and simple act, but it will bring in potential customers and create a sense of loyalty between you and your customers.

8-Add details

Details are an essential part of the product. You can write a message on the inside of the box or a tag that explains your ecological efforts. The details are the extra effort you put into your product, and due to this effort, your product stands out in the crowd.

9-Laws and regulations regarding packaging

It is not only the look of the product packaging that matters. The laws and regulations about product packaging also matter a lot. It would be best if you respected the laws and regulations regarding packaging.

Custom packaging for small businesses allows small businesses to print whatever they want to print on the packaging. You can print the vital information about packaging as directed by the U.S Food and Drug Administration.

10-Adapt packaging according to your customers

Here is where market research comes in. You do not need to do in-depth market research. You can simply run a survey to start your packaging. You can create a sample and ask people for suggestions.

You can also create small batches of product packaging and see which one goes well in the market. This is quite effective as you know well about the batch that is doing good in the market.

You can simply reorder the batch that is doing well and do a little bit more research.

11-Product and packaging ideas go side-by-side

Sometimes people start designing the packaging when the product is in the design process. At this very point, most of the sellers think about selling the product as quickly as possible.

This creates frustration among the manufacturers. To avoid this, you need to think about the packaging as early as possible. Most of the businesses start designing the packaging side-by-side with product manufacturing.

Once again, you need to think about your target customers. It would be best to think about how your product should be perceived and work hard for it. You will find a direction, and you need to stick to it hard enough and long enough to achieve your goal. 

At this very point, you need the help of a professional designer. Believe us at Printcosmo; it will benefit you in the long run. It will save the time that most people lose in branding and rebranding your product.

12-Plan your budget

The last thing that you need to do is to plan your budget. It is an essential step in product packaging and packaging printing.

There are two types of costs:

1. The first one is the non-recurrent cost which is the salary of the designers that you are hiring.
2. The second type is the cost per unit. It is the cost of packing each product.

Plan your budget wisely, and after that, provide your designers with all the information they need to design your packaging.

Your custom shipping packaging cost also matters. It is the cost you are spending on the packaging. If you provide a free delivery service, you should be careful about the shipping and storage budget.

So after going through these 12 steps, you can successfully make your perfect product packaging to boost your sales and give your clients a unique and inspiring vision to make them your loyal customers through your design and content, so if you are looking for creative and trendy styles to make your packaging ideas into reality! Printcosmo has the best professional team to give you uniquely impressive packaging for your product because great designs matter.