In a recent study, 60% of people said that food packaging is the “most critical factor in the order of delivery”. 

Food and beverage containers can do more than just transport food from one place to another. For starters, custom food delivery boxes can help your brand to attract customers and retain existing ones.

When designing your restaurant’s custom food delivery boxes, let’s take a few considerations you need to keep in mind…

Restaurant Business

As a restaurateur, it is essential to provide the right custom food delivery boxes for different food categories. This not only ensures that the food is delivered in good condition, but it also protects the contents from external contamination while maintaining the same quality and freshness that you would get in a restaurant.

We always pay attention to restaurant foods, but we thought it was time to love the custom food boxes. After all, getting products within reach of your shoppers is a very attractive factor to market smart among the people, and if you can squeeze a little more customization and customer loyalty into the process to stand out differently, why not?

Here are five ways to make sure your brand stands out and grabs attention.

Search for your target market first

Like any other business, you should start researching your target market. Determine what your target market would like to eat. Also, study the location where your target market is located.

Also, it is best to market products and supplements to strengthen the immune system and health.

If your target audience is residents of a residential building, you may want to consider their dietary needs, such as whether or not they have children & then set the food or its packaging according to their needs. 

Once you’ve decided which market to target, select an attractive name for your business to appeal to that target audience. Then customize your meals according to the needs of your target market.

When you decide your meals to the needs of your target market, you can ensure that you have constant order tracking for meal delivery. When looking for your market’s food needs, you can keep them happy and satisfied with the price they pay for convenience.

Build your brand identity

Before you can implement a creative brand for food delivery, you must develop your brand identity. Who are you as a company? What makes it unique? And most importantly, who eats your food? Understanding your mission, purpose, and customers will translate into the ability to build an excellent brand.

Remember: brand consistency makes your brand recognizable and trustworthy. Consistency will come into play as you develop the colour pattern, logo, and box packaging. When it comes to the delivery brand, you need to think on the go. 

Share your story

With so many custom food delivery boxes out there, you need to stand out from the rest by sharing what makes you different. Those who buy paper boxes for food and drink care about taste and quality. Potential customers’ philosophy behind choosing the products in your box is to know they are only getting the best.

Use your site and social media posts to share your company’s background and approach to food and drink. What makes your box unique? This information shows potential customers who you are as a business and why they should sign up for your brand.

You can do this by clearly indicating your mission on your website, for example, in the “About us” section. When customers browse your site, they will instantly know what your company stands for and what sets it apart from other companies.

Unboxing

Who would think that it is as simple as opening a package can become a social sharing experience?

This is what the guys at LootCrate had in mind when they created their monthly subscription service. 

Their monthly installment is themed around a specific theme that attracts players.

More importantly, its packaging encompasses everything a player could understand and be drawn to, from “perfect unpacking tips” to QR codes that take subscribers to an area when scanned.

The closer the next cashier gets to shipping, the more the #LootCrate hashtag appears on Twitter, and it’s all an integral part of their marketing strategy. Many customers submit their unboxing reactions to LootCrate via videos or photos, and LootCrate proudly displays them.

By incorporating these types of tips into your packaging strategy, you can also give your customers the excitement of unpacking.

The choice of materials and costs is crucial while choosing custom food boxes

Choosing the suitable materials is the first step in selecting the right packaging for restaurant food. A variety of materials are available, such as plastics, cardboard and polystyrene, biodegradable and sustainable alternatives. 

Each has its advantages and disadvantages:

Styrofoam is an excellent insulator that helps control the temperature of hot and cold foods. While it is inexpensive, it is also bad for the environment.

Plastics are durable and offer excellent food protection. However, plastic also wicks moisture well, which can cause dishes to get soggy quickly. And again, plastic is not very environmentally friendly.

Aluminum foil has the advantage of being durable and non-absorbent. It also nets the heat well, which makes it perfect for foods like burritos and grilled sandwiches. The downside is that the material is not microwaving safe and expensive.

The paper/cardboard is biodegradable, economical, easy to customize and strong when folded correctly. The box closes tightly to minimize the amount of heat released and has small side holes that allow air to escape. This prevents condensation from forming and prevents the pizza from getting soaked.

Sustainable packaging alternatives, such as sugar cane and bioplastics, are often more expensive but better for the environment. Some dishes on your menu may require more than one type of custom food box printing to preserve the quality of the ingredients in transit. If your going for the looks then you must try the fancy gable boxes for food. 

Note: you may get

• wholesale food boxes at reasonable prices
• incredible food shipping boxes
• beautifully customized kraft paper food boxes
• free shipping of custom food boxes USA
• amazing custom food gift boxes
• Chinese take out boxes 

Dont missout the best custom packaging deal with exciting discounts on bulk orders! We also offer free design consultation for all our clients!

Thank you!